This was a project I was a part of with my team at The Engine Is Red. Stanford University approached us to design illustrations that would visually hint at the subject matter within each class in their Product Management online course, in an effort to drive interest and enrollment.
Stanford needed each course's image to reflect the subject matter in a meaningful way. With both insight from the client along with our own research on the in's and out's of Product Management, we decided on compositions and an art direction for the course that would both fit into the Stanford ecosystem, and stand out in its own way.
In order, we designed illustrations for each of the following classes:
1. Main Product Management Course Overview
2. Product Management: Transforming Opportunities into Great Products
3. Mastering Product Management: Building your Strategy
4. User Research: Informing Product Decisions with Consumer Insights
5. Product Costing: Understanding the Financials of Your Product
6. Product Marketing: Meeting the Needs of Your Customers
7. Demand Creation: Launching and Growing Your Product
Art Director
Accounts
Graphic Designer
Illustration Assist