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Stanford Online

Product Management Course Illustrations

This was a project I was a part of with my team at The Engine Is Red. Stanford University approached us to design illustrations that would visually hint at the subject matter within each class in their Product Management online course, in an effort to drive interest and enrollment.

Visuals for Each Class

Stanford needed each course's image to reflect the subject matter in a meaningful way. With both insight from the client along with our own research on the in's and out's of Product Management, we decided on compositions and an art direction for the course that would both fit into the Stanford ecosystem, and stand out in its own way.

In order, we designed illustrations for each of the following classes:

1. Main Product Management Course Overview
2. Product Management: Transforming Opportunities into Great Products
3. Mastering Product Management: Building your Strategy
4. User Research: Informing Product Decisions with Consumer Insights
5. Product Costing: Understanding the Financials of Your Product
6. Product Marketing: Meeting the Needs of Your Customers
7. Demand Creation: Launching and Growing Your Product

Illustration of two employees in a toolkit surrounded by tools and charts
Illustration of a person reaching up and interacting with a timeline
Illustration of three employees drawing out a strategy on a whiteboard
Illustration of people in a focus group offering feedback on a product
Illustration of a product manager explaining financial concepts to her peer
Illustration of a hand drawing a missing step into a staircase that someone is ascending
Illustration of a woman with a shopping cart being pulled in to a giant magnet

Team Credits

Art Director

Mara Larson

Accounts

Taylor Allen

Graphic Designer

Jacob Krump

Illustration Assist

Zandra Phouisangiem

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